NM Productions’ director Dionne Loftus namechecks John Waters, Jerry Seinfeld and Danny Dyer as she reveals what’s on her creative radar. 

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German’s work frequently explores the elegance of human motion. His ability to capture movement with empathy and creativity has become a hallmark of his storytelling. He has shot commercials, music videos and doc-narrative projects, with clients such as Converse, ASUS and Reebok.

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The NM Productions founder on why she started her company at 25, the values that have driven the company, and why she’s been described as a ‘steam engine in trousers’

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