Fashion, Automotive

Director and Photographer Boo George’s love of the lens began in Northern Ireland when his father gifted him his first camera. He would take pictures of travellers camping on Wicklow Mountain, fascinated by a community that lived on the outskirts of the outskirts.

After gaining a scholarship to university to study photography, Boo spent his final year travelling around, focusing on studies of humble characters like itinerant travellers and local fishermen-even spending ten days on a fishing trawler in the North Sea. These were the beginnings of what became Boo’s signature style: moody, cinematic, personal and revealing.

Boo got his first big break in fashion when his 2010 portraits of Zambian diamond miners caught the eye of Love editor Katie Grand. His documentary-inspired photographs, capturing moments of unguarded humanity, became his calling card. In 2013, W Magazine named Boo as the winner of The Shot.

Boo’s work as a photographer and director spans many renowned brands, including Emporio Armani, Range Rover Evoque, Ralph Lauren, Hermes, Levi’s, Louis Vuitton, Erdem, Vogue and Calvin Klein to name a few. Many recognisable names such as Emma Watson, Eddie Redmayne, Helen Mirren, Victoria Beckham, Michael Fassbender, Kim Kardashian, Sandra Oh and Sienna Miller have also graced his lens.