Directing Duo: Fashion, Lifestyle, Travel & Hospitality

Directing duo Michael O’Connor and Kaine Horey began their cinematic journey not in the exotic Tibetan wilderness, as they would love to have you believe, but on the second floor of a small, slightly run-down studio south of the river in one of the less ‘cool’ parts of East London.

Fuelled by a shared passion for timeless, cinematic storytelling and a mutual drive to push creative boundaries, their collaboration evolved. During a fever-ridden project in China’s Yellow Mountains, Kaine proposed dropping the ‘and’ between their names and the collective Michael-Kaine was born.

The duo has continued to develop their craft, always committed to testing their resourcefulness and creativity. From navigating diverse cultures to enduring adverse conditions across continents, they elevate each script to new heights and stretch the limits of every project. Their adventurous commercial directing embodies a pioneering spirit that brings unprecedented production value to modern advertising.

Michael-Kaine’s expertise lies in fast, efficient filmmaking, crafting impactful stories that resonate with the audience. Though they still haven’t made it to the Tibetan wilderness, they have had the pleasure of working with some of the biggest brands and names in the world, from Rolls Royce and Puma to household names such as Jodie Comer and David Gandy.