Director: F&B, Lifestyle & Beauty

Michael J. Ferns has been passionately creating films since the age of 12, earning a Scottish BAFTA by just 16. Starting his journey in television, Michael honed a natural talent for crafting performance-led stories—a skill that seamlessly transitioned into his commercial work.

Blending cinematic photography with dynamic camera movements, Michael has quickly established a signature filmmaking style in the world of commercials. Since entering this space, he has directed standout campaigns for an impressive range of brands, including Aperol, Boots, Bud Light, Cow & Gate, Grant’s, Haven, Johnnie Walker, Napolina, Nespresso, Laithwaites, The Coop, Sainsbury’s, RBS, Schwartz, The Body Shop, Virgin, and many others.