Matthew Joseph is an award-winning people-focussed advertising photographer & director.

He is a visual storyteller who uses his years of experience behind the camera in a huge variety of situations, cultures and climates across the world, to help connect global brands with their local audience through stills and motion.
Whether on a large set full of complex lighting, cast and crew in California, or in a remote Ethiopian village with just his camera, subject and a language barrier; his keen eye for detail and an understanding of human emotion enables him to document authenticity time and time again.

He is proud to have been included in Lürzer’s Archive ‘Top 200 Ad Photographers Worldwide’ for 2017/18 and 2019/20 and 2021/22
Matthew is based in London but gladly follows his work around the world.

Kim @ Process Photography

Xero

Vlad

TUI

The North Face

Sophia

Sony

North Face

Mollie

Mastercard

Jump

Hen Garnham

Gear4

Canon

Bobby Dash

Zurich

Baker Beach

Audi