Boo George

Director and Photographer Boo George’s love of the lens began in Northern Ireland, after his father gifted him his first camera. He would go to Wicklow Mountain to take pictures of travellers camping, fascinated by a community that lived on the outskirts of the outskirts. His love of photography has since grown into a lifelong passion and vocation.

After gaining a scholarship to university to study photography, Boo spent his final year travelling around to complete his projects, focusing on studies of humble characters such as itinerant travellers and local fishermen, with one project taking him out on a fishing trawler for ten days on the North Sea. These were the beginnings of what became Boo's signature style: moody, cinematic, personal and revealing.

It was Boo’s 2010 portraits of Zambian diamond miners that caught the eye of Love editor Katie Grand, who gave him his first big fashion break. His documentary-inspired photographs, capturing moments of unguarded humanity, became his calling card, reminiscent of his idols, Richard Avedon and Irving Penn.

In 2013, Boo was recognized by W Magazine as the winner of ‘The Shot’, and has since worked as a photographer and director across many recognisable brands such as Emporio Armani, Ralph Lauren, Hermes, Levi’s, Louis Vuitton, Erdem, Vogue and Calvin Klein, among many others. 

Throughout his career, Boo’s lens has been graced by many recognisable names such as Emma Watson, Eddie Redmayne, Helen Mirren, Victoria Beckham, Michael Fassbender, Kim Kardashian, Sandra Oh and Sienna Miller to name a few.