Trigger’s passion for the camera developed at a young age, hand in hand with his love of automobiles. At 16, he made the bold decision to leave school to pursue a career aligned with his interests-the smart thing, as he calls it. Finding his place at Calvert Studios, his affinity for cars and photography blossomed into the foundation of a promising career.
After initially focusing on learning the intricacies of studio craft and assisting influential photographers in the automotive world, a breakthrough came when Trigger started shooting on location for Jaguar Land Rover, earning recognition from several leading creative directors who recognised his talent and enthusiasm.
Trigger’s style emerged from the convergence of his passions. His ability to fuse technical expertise with creative flair sets him apart, using his mastery of the craft and a storytelling approach to bring the essence of each product to life.
Trigger’s clients include Bentley, Jaguar, KIA, Land Rover, McLaren, Rolls Royce, Sealine Yachts, Toyota and Triumph Motorcycles.
Photographer and Director Matthew Joseph’s passion was sparked by trying to avoid being in family holiday photos. At age 11, he took over his father’s manual SLR. That was it. It felt so natural; he was self-taught, capturing anything and everything around him: people, flowers, insects, planes… the landscapes of the Norfolk Coast where he grew up. Chasing sunsets on his bike, he was drawn by the magic and mystery of experimenting with the camera and only discovering what worked after the film developed.
Experimenting in the darkroom at college, Matthew found a sense of achievement in capturing a moment that would stay around forever. His raw and authentic personal work is inspired by travelling the world, chasing an obsession with light, people, culture and stories.
From complex sets in California with a large cast and crew to a remote Ethiopian village with only his camera, subject and a language barrier, Matthew’s cinematic approach to story-telling, understanding of human emotion and ability to inject life and humanity into his commercial photography is at the core of his creative identity.
With multiple awards under his belt, including being named multiple times in Lürzer’s Archive’ Top 200 Ad Photographers Worldwide’, Matthew’s diverse client list includes Barclays, Apple, Canon, Coca-Cola, Mastercard, The North Face and Sony.
Photographer Mirko Westerbrink’s connection with the lens traces back to childhood. The camera has been an extension of his arm for as long as he can remember. Born in Germany and raised in the Netherlands, he began his professional journey working and learning alongside other photographers.
Mirko’s unique, clean, and candid style has become his signature style. While he initially envisioned fashion being his thing, he quickly realised that what he was really good at was shooting what he already loved: cars. Referring to himself as a “big car guy,” he seamlessly translated this sentiment into his work. His deep affinity for the automotive sector and refined and authentic style has become a defining element of his creative identity.
Mirko knows the value of the whole team working together throughout the creative process, always bringing good energy and a little humour to set. Pushing creative boundaries and incorporating his own style with the brief of his clients to merge fashion, people and transportation has seen Mirko collaborate with renowned brands globally, including Volvo, Alpro, Range Rover, Mercedes and Jaguar.
Photographer & Director Mark Cant’s journey behind the lens began with a Polaroid camera. Raised amidst fields, his heart always longed for the bustling life of the city and in 2001, Mark moved to London to start his career. The same Polaroid camera still accompanies Mark wherever he goes–a constant reminder of the hard work and dedication he invested as a photo assistant on his path to his individual success.
Mark’s bold and playful photographic style combines vibrant colours, technical precision and intricate detail. Specialising in beauty, fashion and celebrity photography, his portfolio seamlessly moves between high-end luxury campaigns and candid, authentic portraiture that captures the unique character of each subject.
Mark’s career boasts collaborations with some of the most significant names in fashion and beauty globally. From Elle, Tatler, L’Oreal and Chanel to Wonderland, Rolling Stone, Smashbox and NYX. His work has been exhibited in prestigious galleries worldwide, including the Museum of Modern Art in New York City. In a commitment to nurturing the next generation of photographers, Mark also shares his knowledge through workshops at universities across Europe and North America.
Director and Photographer Boo George’s love of the lens began in Northern Ireland when his father gifted him his first camera. He would take pictures of travellers camping on Wicklow Mountain, fascinated by a community that lived on the outskirts of the outskirts.
After gaining a scholarship to university to study photography, Boo spent his final year travelling around, focusing on studies of humble characters like itinerant travellers and local fishermen-even spending ten days on a fishing trawler in the North Sea. These were the beginnings of what became Boo’s signature style: moody, cinematic, personal and revealing.
Boo got his first big break in fashion when his 2010 portraits of Zambian diamond miners caught the eye of Love editor Katie Grand. His documentary-inspired photographs, capturing moments of unguarded humanity, became his calling card. In 2013, W Magazine named Boo as the winner of The Shot.
Boo’s work as a photographer and director spans many renowned brands, including Emporio Armani, Range Rover Evoque, Ralph Lauren, Hermes, Levi’s, Louis Vuitton, Erdem, Vogue and Calvin Klein to name a few. Many recognisable names such as Emma Watson, Eddie Redmayne, Helen Mirren, Victoria Beckham, Michael Fassbender, Kim Kardashian, Sandra Oh and Sienna Miller have also graced his lens.