Venkay, the creative partnership of French directing duo Vincent Lacrocq and Kristell Chenut, emerged from a serendipitous encounter in NYC during 2012’s hurricane Sandy when the pair found themselves stranded together amid the chaos. It was a meeting that would shape the trajectory of their journey together.
The name-pronounced vi-en-ke-represents a fusion of distinct talents, a synergy born from the shared experience of weathering the storm and finding inspiration in its aftermath. With a passion for imagery and culture, the surge of creativity they have experienced ever since has propelled them to constantly defy conventions and push the boundaries of visual storytelling.
From the streets of their native Paris to the beaches of Bali and the townships of India, Venkay’s artistic commitment is to not only observe the beauty in these places but to capture the essence of the people who inhabit them. By seamlessly blending the technical with the abstract they aim to create a visual language that transcends conventional boundaries.
Venkay’s expertise in travel and hospitality has seen them work extensively for well-known luxury resorts such Aman, helping to relaunch the brand’s identity. Their versatility allows them to thrive both on small scale productions as well as large commercial projects for clients such as Mandarin Oriental, Valentino, Dior, Zara and Chandon.
Michael J. Ferns has been passionately creating films since the age of 12, earning a Scottish BAFTA by just 16. Starting his journey in television, Michael honed a natural talent for crafting performance-led stories—a skill that seamlessly transitioned into his commercial work.
Blending cinematic photography with dynamic camera movements, Michael has quickly established a signature filmmaking style in the world of commercials. Since entering this space, he has directed standout campaigns for an impressive range of brands, including Aperol, Boots, Bud Light, Cow & Gate, Grant’s, Haven, Johnnie Walker, Napolina, Nespresso, Laithwaites, The Coop, Sainsbury’s, RBS, Schwartz, The Body Shop, Virgin, and many others.
Director and Photographer Boo George’s love of the lens began in Ireland when his father gifted him his first camera. He would take pictures of travellers camping on Wicklow Mountain, fascinated by a community that lived on the outskirts of the outskirts.
After gaining a scholarship to university to study photography, Boo spent his final year travelling around, focusing on studies of humble characters like itinerant travellers and local fishermen-even spending ten days on a fishing trawler in the North Sea. These were the beginnings of what became Boo’s signature style: moody, cinematic, personal and revealing.
Boo got his first big break in fashion when his 2010 portraits of Zambian diamond miners caught the eye of Love editor Katie Grand. His documentary-inspired photographs, capturing moments of unguarded humanity, became his calling card. In 2013, W Magazine named Boo as the winner of The Shot.
Boo’s work as a photographer and director spans many renowned brands, including Emporio Armani, Range Rover Evoque, Ralph Lauren, Hermes, Levi’s, Louis Vuitton, Erdem, Vogue and Calvin Klein to name a few. Many recognisable names such as Emma Watson, Eddie Redmayne, Helen Mirren, Victoria Beckham, Michael Fassbender, Kim Kardashian, Sandra Oh and Sienna Miller have also graced his lens.
Giorgio Bruni is a director and filmmaker whose journey began in fine art before transitioning into film through early music video work—earning a nomination for Best New Director at the UKMVAs in 2012.
His signature style blends raw, human moments with sharp, composed visuals, often within the worlds of sport, fashion, and contemporary culture. Known for bringing high energy and positivity to set, Giorgio has directed campaigns for Nike, Adidas, Vans, Sony, and Real Madrid for Nivea.
With a focus on sports-driven storytelling and fashion-forward aesthetics, Giorgio continues to shape standout work that connects both emotionally and visually.
Renegade is the creative partnership of acclaimed photographer and director Boo George and award-winning cinematographer Mik Allen, a duo united by a shared belief in the enduring power of timeless cinematic craftsmanship.
In a landscape rich with evolving visual styles and new storytelling rhythms, Renegade offers a distinctive voice, one rooted in timeless principles of filmmaking. Their work is marked by composed, cinematic framing, crafted yet naturalistic lighting, and a refined sense of narrative atmosphere. Rather than chasing trends, they focus on creating images that resonate with nuance, mood, and precision.
Having built successful solo careers in stills and motion, Boo and Mik bring together their aligned sensibilities through Renegade: a creative home for elevated, classic storytelling delivered with contemporary relevance.
Their guiding philosophy is clear:
“Staying true to classic technique and values, in a contemporary way.”
In a world shaped by innovation and immediacy, Renegade stands for work that is both sophisticated, curated and lasting.