Partnering with Gate Films Plus and Dentsu, we were responsible for mobilising shoot crews to cover events for the Qiddiya Games globally. From Busan to Stockholm, and Kuala Lumpur to Riyadh, we handled sourcing and briefing the crews, ensuring they worked seamlessly with the client teams on-site in order to deliver quick turnaround content for social media output. Content was used across Qiddiya’s Facebook, Instagram, Twitch and Tik Tok. 

This initiative was developed by NM’s founder, Anissa Payne. To mark the start of the school year, we hosted a series of “creative workshops” at a school in York, aimed at giving students aged 13-19 hands-on experience in the TV and advertising industry. With the generous support of around 20 industry professionals, including Perry Nightingale, SVP of Creative AI at WPP, along with Director, Michael J. Ferns and Photographers such as David Ryle and Mark Cant, we were able to offer students a deep dive into the industry in just one school day.

With over 20 workshops running simultaneously across disciplines such as storyboarding, casting, production design and SFX makeup, we managed to host more than 450 students in just 7 hours. With support from funds raised by the college we were able to further support initiatives like Creative Mentor Network and 10,000 Interns, further supporting young talent.

To celebrate his successful decade-long career, we worked up with photographer and director Boo George to create his iconic coffee table book, Right in the Eye. The book, which took a year to bring to life, was launched at a private exhibition marking the start of London Fashion Week 2024 Autumn / Winter shows. The hardback, swiss-bound book was designed in-house at NM Productions and produced by Lyxbok in Leeds.

With invaluable support from set designer Josh Stovell and publicist Justine Fairgrieve, we transformed a Soho space into a pop-up gallery for 48 hours, hosting an exclusive event for the launch of the book. All proceeds from book and print sales went to Bantry Bay, an independent lifeboat charity based in Ireland.

Under Armour partnered with global agency Platform13 to launch the debut UA Sportstyle UA Forge ’96 sneaker across Asia and the EU. As part of this launch, they introduced the Pioneer Project—a global initiative collaborating with cultural influencers in key cities worldwide. We were excited to work with the talented musician, Serious Klein to bring his creative vision to life.

Working alongside Klein and his team, as well as Boiler Room, Platform13, and Under Armour, we produced the Berlin event to unveil the new sneaker, showcase Klein’s exclusive UA merch line, and highlight his latest music.

Collaborating with 50Sport, we were responsible for sourcing and mobilising shoot crews to cover the fan zones at the 2023 Women’s World Cup across Australia and New Zealand. On some days, we had up to seven crews working simultaneously covering matches running in different cities. Our role involved sourcing, scheduling, and ensuring the timely delivery of content, making sure the agency had everything being uploaded overnight in order for them to edit and share content on social channels within a tight 24-hour turnaround.