Brett Danton on why Virtual Production is a game-changer for the creative world.
The creative world is in the midst of an exciting transformation, and at the heart of this change is Virtual Production (VP). For those who may not be familiar, VP is a game-changer. Imagine a studio where you can create entire worlds with the push of a button, blending real-life actors and settings with digital landscapes so seamlessly that you can’t tell where one ends and the other begins. It’s a technology that’s turning heads—and for good reason.
When Valéry Grego, the visionary behind Perseus Properties, and the talented team at Festen Architecture, came to Venkay with an idea for Hotel du Couvent—a 17th-century convent in the heart of old Nice, reimagined as a luxury hotel—they had one key request: they wanted something unexpected, something that captured the joy and liveliness of this historic gem.
NM Productions’ director Dionne Loftus namechecks John Waters, Jerry Seinfeld and Danny Dyer as she reveals what’s on her creative radar.
German’s work frequently explores the elegance of human motion. His ability to capture movement with empathy and creativity has become a hallmark of his storytelling. He has shot commercials, music videos and doc-narrative projects, with clients such as Converse, ASUS and Reebok.
The NM Productions founder on why she started her company at 25, the values that have driven the company, and why she’s been described as a ‘steam engine in trousers’