Activation Event

We were approached by Serious Klein, a well-known rapper in the German market, to produce an activation event in collaboration with Under Armour.

We managed all aspects of the event from concepts to sourcing the venue, creating supporting collateral, decoration, food and drink sponsors, staff & supporting performer hire and content creation in the form ofa film to promote the shoe.

We had 6 weeks from concept to activation which took place in Berlin in October. NM Productions managed the promotion of the event alongside the artist’s camp and took care of access, safety, run of show and security on the evening of the event.

Type of content:

Film &
Activation Event



What we did:

  • Full Service Production
  • Budget Management
  • Crew Hire
  • Travel and logistics
  • Permitting
  • Creative Concept
    Behind Event
  • Securing location
  • Hiring performers
  • Sponsors
  • Run of Show alongside
    Boiler Room
  • Promotion