This campaign, which was awarded by Publicis North America took place over a span of 4 weeks in Dubai. We were tasked with putting together this complex production for Citi Bank’s collaboration with the International Paralympic Committee ahead of the Tokyo Olympics. During the course of the shoot, we coordinated over 40 athletes from a variety of sporting disciplines, flying in from all over the globe to attend the shoot days. NM productions, along with the help of F Stop Locations, sourced multiple locations – from swimming pools to athletics tracks to weightlifting gyms and roads in the desert – in order to bring Director, Patrik Giardino’s ideas to life. We coordinated all of the shoot needs, along with the daily running schedules of athletes moving between multiple shoot units in order to capture all of the content required on them.
Final content will be used on billboards, print and online.