New Canon launch film

Working closely alongside Canon ambassador, Brett Danton, we took to producing a new piece of content to showcase their latest camera release. Bringing together a high-performance camera, with a high-performance car brand such as Jaguar allowed both parties to showcase their products in a real-life environment.

The concept for the film, imagined by Spark44, was shot in the South of Spain over 2 days. Director, Brett Danton brought this concept to life by working in new technologies and other tech brands in order to maximise the production value of this project.

Our responsibilities included scouting, permitting, local crew hire and logistics, scheduling, managing deliverables, health and safety, post production and delivery of assets.

The final film was used online and for socials on both Jaguar and Canon channels.

Type of content:

Stills and Film



What we did:

  • Full-service production
  • Managed collaboration between Canon & Jaguar
  • Locations & Permitting
  • Transport and Logistics
  • Scheduling and managing deliverables
  • Post production & delivery