Working very closely alongside Canon ambassador, Brett Danton, we managed every aspectof this shoot from initial concept down to final delivery of assets. This project was shot in collaboration between Canon Europe and Chevrolet Arabia inthe Liwa Desert over the course of 2 days.
Utilising Brett’s skill set as a Director and a Photographer, along with the help of some new prototype camera equipment provided by Canon, enabled us to create this film in a very short amount of time. Shooting in 4k meant that we we able to pull stills from the film which allowed us to maintain a steady stream of filming.
Working alongside some very skilled drone pilots provided by Chopper Shoot enabled us to capture some incredible drone footage of the terrain we were working in as well as the hero vehicle.
The final content was used online, social, trade shows and in print.